Loyalty3.0, The Game Isn’t Soccer, It’s Being a Fan of Soccer, & Behind the Scenes of Adidas’ NFT w/ Tareq Nazlawy l Overpriced JPEGs #75
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3:27 The Loyalty3.0 Thesis
8:16 From Consumer to Cultural Economy
16:49 How Adidas Is Making Wear-to-Earn Happen
19:44 The Most Valuable Node in a Network
23:46 Engineering Spaces and Building Communities
29:31 How Does "The Journey" Add Value to an Item?
37:08 The Game of Being a Fan
44:41 How the Schedule of Sports Benefits an NFT Program
48:03 The Intersection of Sports Betting and NFTs
49:41 Questions From the Audience
50:00 How Can The Token Concept Click for You?
53:24 Fungible v. Non-Fungible
59:51 The Web3 Onboarding Process for New Brands
1:06:00 Engineering Your Comms Plan (the Right Way)
1:11:51 What Makes Web3 Loyalty Programs Unique?
1:15:44 Adidas' Approach to the Metaverse
1:20:23 Adidas' Initial Launch
1:25:32 What Was the Internal Reaction to the NFT Program?
1:31:02 How Is Backlash Handled Internally?
Tareq’s Twitter: https://mobile.twitter.com/tincantab
Science Magic Studios Site: https://www.sciencemagicstudios.xyz/
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