Luke Mulks: Brave’s privacy-preserving ads, publisher dilemmas, AI, and Google’s Privacy Sandbox
Update: 2024-04-09
Description
Luke Mulks is VP of Business Operations at Brave Software, makers of the Brave browser. He has previously worked in AdTech and print publishing, and he has also founded a few businesses. He is in charge of new business initiatives and strategic revenue growth and oversees the BAT community.
Our wide-range conversation has encompassed new business models for media owners, privacy-preserving ads, putting a price on personal data, the manner in which Apple’s bottleneck asphyxiates bolder or more creative approaches to monetizing people’s attention, and Google’s Privacy Sandbox.
References:
- Basic Attention Token
- Brave Ads Manager
- Brave: Blocking annoying and privacy-harming cookie consent banners
- Brave: Privacy And Competition Concerns with Google’s Privacy Sandbox
- How we tried to fix advertising, ecommerce, and media by putting people in control of their data — from WeRule to PrivacyCloud
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