Proverb co-founders, Kirstie, and Luke Sherriff met at Oxford University from where Luke signed a professional rugby contract playing for 11 years in the topflight of English rugby. Understandably he developed a dedication to elite health, diet, and wellbeing. His career was literally based on sweat and mud. In 2005 while playing at Harlequins RFC he was introduced to the concept of endocrine disruptors within beauty products related to a potential negative impact on performance by a new fitness & nutrition coach Phil Richards who went on to train Amir Khan and currently Eddie Hall, The World’s Strongest Man. With over 20 years of skin expertise, Kirstie was listed as the Number One Most Influential Person in the Natural Beauty Yearbook ‘Who’s Who’.  In 2019 they product crowdfunded their Proverb Refillable Deodorant. Customer reviews have included ‘This is the Tesla of Deodorants’ and ‘This isn’t a run of the mill deodorant; it is something much better.’

In this episode of the MenswearStyle Podcast we interview Luke Sherriff, Co-Founder of Proverb about his professional rugby background and how he met co-founder Kirstie whilst at university. Together they teamed up to create a plant powered skincare brand. Our host Peter Brooker and Luke talk about sustainability, using natural ingredients, the process of launching a new beauty product, how lab testing works, what makes their deodorant unique, the dangers of using antiperspirant, and future plans to sell products from gyms and spas.

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Make More with Matt Heslin
Explore strategies to thrive financially, build legacy, and enhance life experiences.

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