DiscoverLumièresLumières - Episode 12 - Marie Boyé & Gwen Hofmeyr - Beyond the consensus
Lumières - Episode 12 - Marie Boyé & Gwen Hofmeyr - Beyond the consensus

Lumières - Episode 12 - Marie Boyé & Gwen Hofmeyr - Beyond the consensus

Update: 2025-07-24
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Beyond the consensus 


What happens when two brilliant financial analysts refuse to compromise with the industry’s shortcuts, and decide to build their own path?


In this new episode of Lumières, I’m joined by Marie Boyé, founder of Influidence, and Gwen Hofmeyr, founder of Maiden Financial. Both started with a passion for research and analysis before understanding how different their perception was compared to traditional practices. Then emerged the obviousness of creating a new kind of research: rigorous, independent, and unafraid to challenge the consensus.

Together, we explore:

  • How a passion for deep research & analysis became the driver of their careers

  • Why they chose entrepreneurship to stay true to their values

  • What it takes to build an independent research firm in a fast-paced, sales-driven environment

  • How they navigate this space as strong women shaping their own narrative

This is a powerful conversation about freedom, resilience, and building meaningful impact in finance, beyond performance, beyond convention.


Time codes : 

  • 1st part - Planting seeds : 2min23s

  • 2nd part - Choosing your own path : 31min09s

  • 3rd part - Impact & identity : 52min51s


Musical environment: 

  • Intro & transition : DivKid - The Gentlemen

  • Transition : Corbyn Kites - Staycation / Timeless - Slenderbeats

  • Outro : Cruiser - Magic In The Order

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Lumières - Episode 12 - Marie Boyé & Gwen Hofmeyr - Beyond the consensus

Lumières - Episode 12 - Marie Boyé & Gwen Hofmeyr - Beyond the consensus

Edouard Ayello