M. Hurtado Rivas, General Counsel Brands and Marketing Properties, Anti-Counterfeiting & Licensing at Nestlé
Description
Welcome back to Heroes of Brand Protection, a podcast powered by Red Points, the fastest-growing brand protection company in the world, and hosted by Daniel Shapiro. The show delves into the stories of anti-counterfeiting and brand protection leaders from renowned companies and organizations around the globe.
In today's episode, we were privileged to speak with Myrtha Hurtado Rivas, General Counsel for Brands and Marketing Properties, Anti-Counterfeiting & Licensing at Nestlé. Myrtha's journey from international public law and diplomacy enthusiast to Nestlé's integral part showcases her dedication to consumer safety and brand integrity. Under her guidance, Nestlé prioritises consumer safety, addressing threats of counterfeiting and risks associated with the grey market. Myrtha's commitment to protecting Nestlé's customers online reflects her unwavering dedication to upholding the highest standards of brand protection. Join our conversation with Myrtha as we explore her passions, delve into her career, and uncover how she safeguards Nestlé's reputation and consumers worldwide.
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