MINI-PODCAST I Fiona Alston, Danielle Coimbra – Earned vs paid media coverage
Update: 2025-06-10
Description
We’re talking media coverage – both paid and earned – with journalist Fiona Alston and Danielle Coimbra, Head of PR at PRNEWS.IO.
• When to add paid media to the mix?
• What should be the budget for that?
• How much does an article in Forbes cost?
• Tips on getting media coverage
🐣 This is a mini-podcast series featuring hands-on marketing insights from the partners of the grit. conference.
Join us at the “How to Get Media Attention: Do's and Don'ts Straight from Journalists” event on 17th June in the PRNEWS.IO office. Get your ticket: www.gritconf.com
Enjoy the episode!
🖤
Recommendations:
• “Who Can You Trust?” by Rachel Botsman
• PESO model
Montage: www.ialstudio.ee
The grit. podcast is hosted by Marelle Ellen and Andreas Unt.
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