In this week’s mini solo episode (143) of the EAT, CAPTURE, SHARE podcast, I’m taking you behind the scenes of my entire launch plan - how we planned it, what we considered, the risks we’ve taken and what works best to make the most sales!

Here's exactly what you can expect from today's episode...

• I chat about how the idea for this podcast episode came about.
• I explain why the quality of a launch determines the success of anything in your business.
• I explain the biggest mistakes creatives make in their launch plan.
• I outline why breaking your marketing plan up into quarters helps tremendously! 
• I note how content marketing is structured around a launch (and why it’s SO powerful and effective in moving the needle forward).
• I share how we approach our mailing list during a launch.
• I share the secret sauces of a successful launch.
• I mention my best Instagram Story practices during launches!
• I take you behind the scenes of how I hold myself accountable during launches.
• I explain why I have a launch month rather than a launch week!
• I outline my entire pre-order strategy.
• I note why highlighting transformations is EVERYTHING! 
• You’re invited to our book launch and I share more on what it’s about! 
• I outline the role giveaways have played in all my launches!

LINKS MENTIONED:

• Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE! It’s all about developing a social media strategy that works!
• My first book, Creative Food Photography is available HERE! It’s for food photographers who want to find their own unique style and up level their photography
• The Quarto Group and White Lion Publishing
• Find my online Reels for Food Content Creators Course HERE
• Find my online Foundation Food Photography and Food Styling Course HERE
• 'How To Make Your Food Famous' ready to order! Read more about it in this blog post HERE 
• Talking all things business with my coach, Rick Mulready - Eat Capture Share Podcast episode number 98
• Jenna Kutcher
• How to get started on Pinterest - Eat Capture Share Podcast episode number 60
• My “Fav Creatives” highlight on Instagram
• Grab your ticket for the LIVE podcast recording and book launch event HERE!
• My giveaway posts on Instagram, here and here
• Find full show notes HERE
• Find my Instagram HERE