In and around events-world for years, Seattle-based CEO and co-founder of MJ Unpacked, George Jage, sowed the seeds for a show committed to the cannabis sector back in 2014.

MJ Unpacked, the biggest trade event in a now burgeoning business, hits St Louis, Missouri, this month and Atlantic City, New Jersey, next spring.

Aimed exclusively at retail and brand executives on a national scale, it promises quality collaborations, product innovation and cutting-edge scientific advancements as well as access to deal flow and capital.

In this episode, George talks about starting a national cannabis CPG (consumer packaged goods) show before there was a national cannabis CPG market, the legalisation process, from Colorado to California and beyond – every state has its own regulatory structure, politics, tax, and infrastructure.

With questions from host James Dickson, George discusses the cannabis spoils, ‘This is some really powerful medicine from nature that’s been with us since we crawled out of our caves’, going on to dig into the makeup of MJ Unpacked, how it adapts for different cities/states, the benefit of controlling audiences and protecting exhibitors/suppliers. A real education in 30 minutes.

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