Scindia Balasingh is the Head Of Marketing - Global ISV Partnerships at Freshworks. Scindia started at Freshworks just a year ago in 2019, and her team was awarded as the top-performing team in the organization. Prior to Freshworks, she was Head of Marketing at Redington India, where she spent nearly six years playing a key role in scaling up their marketing functionality.

In episode 16 of the MOV Podcast, Scindia talks about partner marketing and how videos can play an effective role in communicating the complex product and integration use cases to the end-users.

In this episode, we pick her brain to learn what companies should keep in mind when setting up partner marketing and learn some useful insights along the way-

• Video marketing techniques in the technology B2B marketing field.


• How strategic partnerships and video marketing combined can greatly help companies reduce their CPL (Cost Per Lead) and organically reach their target personas.


• Choosing the right partners according to the geography, target audience and other factors


• Few examples of partner marketing activities from Freshworks and other B2B SaaS companies; and a lot more.

So without further ado, Tune in to this episode If you’re passionate about increasing customer retention and are always in the lookout for new avenues of acquisition.

#MOV #MadOverVideos #VideoMarketing #Marketing #Content

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