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In this episode, Kay Suthar sits down with Victor Vento, Chief Messenger of Ventobot, to break down what ads are really for and why the best-performing ads don’t feel like selling at all. Victor shares how ads are designed to create connection and experience, not pressure. He walks through how he fills rooms with the right people, why some ads fail miserably, and the wild story behind increasing a sale by 3,221% from a single $4 ad. This conversation reframes ads as a scaling tool that amplifies what you already have  not a magic fix for broken messaging.

What to expect in this episode:

(00:00 ) – Ads aren’t about selling, they’re about connection
 (04:10 ) – Why brands are more than expertise and skills
 (07:30 ) – What ads actually do (and what they don’t)
 (11:45 ) – Why most ads fail
 (15:20 ) – How marketing relates to parenting
 (18:40 ) – The “weird” secret sauce behind ads that convert
 (22:10 ) – Scaling what already works with paid ads

About Victor Vento

Victor Vento is a conversational marketing expert and the Chief Messenger of Ventobot. He helps coaches and consultants navigate those “I don’t know if this is for me” moments in conversations  without convincing, pushing, or forcing decisions. His work focuses on intentional marketing that feels human, builds trust, and converts through clarity instead of pressure.

Connect with Victor Vento

Website: https://www.ventobot.com
LinkedIn: https://www.linkedin.com/in/victor-vento-ba539130/
Facebook: https://www.facebook.com/VRVJR/
Email: victor@ventobot.com

FREE Gift:
How to Close 20% of All Event Attendees Into Paying Clients with One VIP Ticket Sales Video
https://www.ventobot.com/15-VSL

Connect with Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group: https://www.facebook.com/groups/482037820744114
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com
5 Simple Steps to Launch Your Podcast in 14 Days: https://14daystolaunch.com