In this episode of the Woodpreneur Podcast, Steve Larosiliere interviews Mac Sheldon and John Henry from the Pantorouter. They discuss the origin story of the Pantorouter and how it evolved into a highly valued woodworking joinery machine. The Pantorouter solves the problem of joinery by providing a dedicated joinery machine that is safe and easy to use. It is accessible to a wide range of customers, including hobbyists, boutique furniture makers, and schools. The Pantorouter allows woodworkers to create high-quality furniture at an affordable price. The challenge lies in marketing and educating potential customers about the capabilities and benefits of the Pantorouter. In this conversation, Steve Larosiliere discusses how to get the most talented people to use the Pantorouter and replace their existing systems. They also explore the power of sharing the Pantorouter videos and building a community around the product.

Takeaways

• The Pantorouter is a highly valued woodworking joinery machine that solves the problem of joinery by providing a dedicated and safe tool.
• The Pantorouter is accessible to a wide range of customers, including hobbyists, boutique furniture makers, and schools.
• The Pantorouter allows woodworkers to create high-quality furniture at an affordable price, making custom furniture more accessible.
• Marketing and educating potential customers about the capabilities and benefits of the Pantorouter is a challenge that can be addressed through branding, customer testimonials, and community building. Focus on getting the most talented people to use your product and showcase their work.
• Highlight the advantages of your product over existing systems to encourage adoption.
• Encourage customers to share their experiences and videos to create a sense of pride and community.
• Create a user gallery or platform where customers can upload and showcase their projects.

Chapters

00:00 - Origin Story of Pantorouter

03:00 - Development and Improvement of the Pantorouter

04:44 - Background of the Founders

06:01 - Introduction of John Henry

07:43 - Problem Solved by the Pantorouter

08:48 - Benefits and Safety of Using the Pantorouter

11:28 - Affordability and Value of the Pantorouter

14:42 - Challenges in Marketing the Pantorouter

17:11 - Accessibility and Democratization of Custom Furniture

19:40 - Customer Demographics

21:00 - Applications of the Pantorouter

23:25 - Expanding the Market and Supporting Customers

29:04 - Features and Capabilities of the Pantorouter

31:28 - Making Custom Furniture More Accessible

35:55 - Marketing and Business Advice

44:47 - Getting the Most Talented People to Use Pantorouter

46:03 - Replacing Existing Systems with Pantorouter

47:14 - The Power of Sharing Pantorouter Videos

49:15 - Building a Community Around Pantorouter

Join the Woodpreneur Network and Community at Woodpreneur.com or Woodpreneurnetwork.com

Connect with Mac & John at: 

https://www.instagram.com/pantorouter.usa/

https://www.pantorouter.com