DiscoverBusiness Wars (Ad Free)Macy's vs Gimbels - Diversify or Die
Macy's vs Gimbels - Diversify or Die

Macy's vs Gimbels - Diversify or Die

Update: 2019-12-11
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It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the Depression. Macy’s counters Gimbels’ strategic expansion by hiring a brilliant young copywriter, one of the first female advertising executives, and entering the new industry of radio broadcasting to advertise to the masses.



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Macy's vs Gimbels - Diversify or Die

Macy's vs Gimbels - Diversify or Die