Maine Could Be a Startup Powerhouse. Here’s What’s Missing. With Jen Millard, CEO and Co-founder @mainelove
Update: 2025-06-24
Description
What happens when a seasoned CPG operator and Liquid Death investor comes home to launch her own brand in Maine?
Jen Millard is no stranger to growth. She helped take Bed Bath & Beyond public. She sold startups to Mastercard and DoorDash. And after decades of success, she returned to her home state to launch mainelove — a fast-growing canned water company that taps into Maine’s most undervalued natural asset: its water.
In this episode, Jen joins Jonathan Bush to talk about:
- What makes Maine’s water the best in the country
- Why our 20-year economic plan doesn’t mention water once
- What it’s like to scale a consumer brand in a state with no startup infrastructure
- How we can build a real entrepreneurial ecosystem in Maine
- Why most of our natural resources still leave the state unprocessed
This is a conversation about optimism, frustration, and the untapped economic potential right under our feet.
Listen in, and then ask yourself: why hasn’t Maine built the water economy yet?
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