Major Love for Mejuri: Noura Sakkijha on Her Passion For Jewelry and Why Company Culture Matters
In a world of fast fashion it’s easy to find cheap, cute jewelry. But it’s not so fun when that jewelry falls apart, turns your skin green, or worse, is made under poor working conditions. Mejuri is working to turn the jewelry business on its head, offering affordable pieces that are not only made with quality materials but also under ethically sound conditions.
Noura Sakkijha, a third generation jeweler, originally began by selling and marketing Mejuri online with the goal of reducing the middle men and keeping prices low for customers. Now going into their fifth year, Mejuri has a proven following, launching its first storefront in L.A. and enabling the company to secure the funding it needs to keep producing beautiful, quality jewelry for all their raving fans.
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