Make It Craveable, Memorable, and Instagram-able with James Walker of Nathan's Famous
The Famous James Walker, CFE, is the Senior Vice President of Restaurants at Nathan's Famous Inc. - yes, that Nathan's. James has propelled the brand to new heights with off premise technologies, ghost kitchens, and menu innovations that the 100+ year-old brand has greatly appreciated. James also draws on senior experience at Subway, Cinnabon, and Johnny Rockets. We were honored to have such an incredible figure in the restaurant space on this episode!
On this edition, James and host Zack Oates discuss:
- How James has enhanced the rest of Nathan's menu to the level of the hot dogs and fries
- James' advice on driving change in a large organization
- The importance of delivering on your brand promise
- Praise for front-line workers
- Professional hot dog eating