DiscoverThe Sales PodcastMake Money With Video With Weather Network Veteran Sheryl Plouffe
Make Money With Video With Weather Network Veteran Sheryl Plouffe

Make Money With Video With Weather Network Veteran Sheryl Plouffe

Update: 2020-06-18
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Get all of the episodes and notes here.

Join The Five to make every sale.

  • 17 years at the Weather Network
  • Position yourself as an authority with video
  • Generate your own buzz
  • Get more PR as an offshoot
  • Build your digital footprint/presence
  • "Daily Mail UK" found her and linked to her
  • YouTube is a discovery platform
  • Reverse engineer the Google/YouTube algorithm
  • Go all-in on one core platform
  • She shifted from Facebook to YouTube to be discovered by more people
  • Facebook is good for nurturing existing customers (As Jay Baer mentioned many years ago)
Show up. Add value. Grow."
  • Get a good, simple tripod for $30 to hold your smartphone
  • Keep it simple
  • "Uncover the Expert In You"
  • Don't drive ads to content when you're new to this
  • Build a proven model first
  • Planning your content is good
  • It takes experience to "News Jack" (See what TeeJ Mercer says about that)
  • Don't let your perfectionism keep you from launching
  • Quality of quantity
  • Three years ago she would've said "two minutes or less"
  • Now it's "am I showing up and adding value"

Get all of the show notes for every episode of The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.

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Make Money With Video With Weather Network Veteran Sheryl Plouffe

Make Money With Video With Weather Network Veteran Sheryl Plouffe

Wes Schaeffer, The Sales Whisperer®