Make money with brand licensing with expert Stu Seltzer. In this episode, Stu Seltzer, author of 'Brand Licensing for Dummies,' discusses the fundamentals of brand licensing and its importance.

Find the book on Amazon at: https://amzn.to/438V6qL

As a seasoned NYU professor and the founder of Seltzer Licensing Group, Stu explains how licensing can expand brand value and boost revenue. He shares insights into licensing deals, key considerations, and the potential for small to large companies to benefit from brand partnerships.

Stu highlights the psychological appeal of branded products and the rising trend of experiential and digital product licensing. He also provides guidance on building a sustainable competitive advantage through strategic brand associations.

Connect with Stu on LinkedIn at: https://www.linkedin.com/in/stuseltzer

00:00 Introduction to Stu Seltzer and Brand Licensing

01:24 Understanding Brand Licensing

06:06 Trademark Licensing Explained

07:59 Licensing Strategies and Examples

11:15 Financial Aspects of Licensing Deals

15:29 The Role of Licensing Agencies

18:34 Psychology Behind Brand Loyalty

20:44 Is Your Brand Ready for Licensing? 

26:07 Tips for Enhancing Your Product with Licensing

 34:28 The Power of Brand Associations

36:05 Final Thoughts and Key Takeaways

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