Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed
Update: 2025-08-03
Description
Today’s episode is one of those “damn, we did that” stories.
We’re joined by Jason Lucash who didn’t just enter the promo world — he and his team rewrote the rules.
From startup to PPAI 100 in less than a year, RUPT is flipping the script on what this industry can be — bold, fast, sustainable, and unapologetically cool.
Jason Lucash is here, and he's not just making noise — he and his team is shaping the future of branded merch.
Let’s dive into the dialogue.
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