DiscoverBRANDED WOR(L)DSMaking Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed
Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed

Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed

Update: 2025-08-03
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Today’s episode is one of those “damn, we did that” stories.



We’re joined by Jason Lucash who didn’t just enter the promo world — he and his team rewrote the rules.



From startup to PPAI 100 in less than a year, RUPT is flipping the script on what this industry can be — bold, fast, sustainable, and unapologetically cool.


Jason Lucash is here, and he's not just making noise — he and his team is shaping the future of branded merch.


Let’s dive into the dialogue.

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Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed

Making Noise – How RUPT Is Flipping the Script on an Industry and Getting Noticed

Steven Baumgaertner