Making Online Video Pay, Whether You're Apple Or Niche Providers
Apple's big week of announcements included some bargain prices on its new TV+ and Arcade video- and game-streaming services. In turn, I suggest that may be a source of headaches for competitors such as HBO Max and Quibi.. As well, last week I moderated a panel of executives from several smaller online video services (Condé Nast Entertainment, Whistle, Ellation, and College Humor's Dropout). We talked about what companies such as theirs need to do to thrive amid all the new big-name competitors. One big hint: be everywhere. And I talk about how. The next few months will see the business of online video move to a very different new level.
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