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Making The Most of Miles And New Ways To Earn on Fuel

Making The Most of Miles And New Ways To Earn on Fuel

Update: 2019-07-041
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Description

"Group Think is one of my biggest pet peeves..."

What does a near miss with a nuclear submarine and foolishly discounting Delta SkyMiles as "useless" have in common? The concept of "Group Think". While redeeming points and miles aren't necessarily life and death, Richard highlights just some of the ways you're leaving money on the table when you follow "what everyone else says". Following that, Michelle Liu, an AT 101 Facebook Group member, joins Richard to chat about how Shell's new Fuel Rewards Pro program helps you earn on the gas you use if you drive a vehicle for work. Be sure to listen to the end of this week's "Redemption of the Week" and why this member was selected...not for burning points, but for how she earned them!

Timestamps

2:45 - Group Think...what is it?

4:30 - TYPING IN ALL CAPS DOESN'T MAKE YOUR ARGUMENT BETTER

9:10 - The Story of the Midnight Sun AKA how Group Think almost killed Richard

14:30 - What happens in the AT 101 Facebook Group all...the...time...

19:10 - Meet Michelle Liu

23:00 - If you drive for work, Fuel Rewards Pro is for you

25:30 - Billions...with a B?!?!

31:30 - A non grump experience with Marriott Bonvoy?

33:26 - This week's "Redemption of the Week"

Links

Sign up for Shell Fuel Rewards Pro

Today's Guest

Michelle Liu is currently Driver Loyalty Program Manager at Shell Fleet Solutions. She specializes in building loyalty programs and collaborating with brand partners to deliver quality product experiences. At Shell, Michelle created Fuel Rewards Pro, the first-ever loyalty program for commercial fleet drivers, developed advertising for 14,000 retail stations, and spearheaded the launch of Pennzoil and Quaker State motor oils with new formulations in innovative packaging. Prior to Shell, she was a marketing manager for Evenflo, Graco, and Rubbermaid. Michelle graduated from the University of Texas with a bachelor’s degree in marketing and received her MBA at Rice University.

Thanks to Our Sponsor

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Making The Most of Miles And New Ways To Earn on Fuel

Making The Most of Miles And New Ways To Earn on Fuel

Richard Kerr, Michelle Liu