How can you make the other person win?
This is the question that I often ask during Executive Coaching sessions whenever a conflictual situation is being discussed.
Usually, the answer goes, “But I don’t want them to win; I want to win!”.
That’s called a zero-sum win; for one person to win, the other must lose.

What if both could win?
This is how to build mutual value, alliance, and true loyalty that we seek to achieve.
But how does it work?