Making your brand the first choice for consumers
Update: 2020-02-13
Description
With more choice than ever, how can you help your audience navigate through the consumer journey to make your brand the one they choose? Through understanding the paradox of choice and strategically applying behavioural science, the stress associated with decision making can be avoided. Listen to Richard & Will dig into applications of behavioural science to simplify the cognitive effort required by consumer to make a choice.
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