Manual Therapy Is Paid Like Copper — But You’re Delivering Gold
Update: 2025-04-10
Description
Are we being paid fairly for what we deliver?
Join Jimmy McKay, Dave Kittle, and Tony Maritato for a no-holds-barred discussion on:
- Manual therapy vs. movement-based reimbursement
- How Medicare defines (and limits) value
- Charging patients for actual premium care — from certifications to tech
- The tension between doing more and being paid less
- Action figures, AI-generated branding, and your role as a “healthcare hero”
What We Talked About:
- Should PTs be charging for everything “above the minimum standard of care”?
- Is it ethical (or legal) to offer premium services on top of insurance-covered plans?
- How to avoid the burnout that comes from over-delivering and under-charging
- The difference between running a practice and running a charity
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