Marketing’s Real ROI: Community, Culture, and Customer Loyalty
Description
Welcome to the first episode of our six-part Dealer Competencies series! We’re kicking it off with Marketing—because before you can deliver great service, you need to get in the door.
Hosts Joe Jones and Dave Chatmon sit down with Dale and Grant Gray from Creature Comforts in Ontario, Doug Kidd from Temp Control in Nashville, and Lennox leaders Vikram Seal and Tim Harleson. They explore what works for HVAC marketing, from costly TV ad missteps to unforgettable community-first strategies like Movies by the Lake.
This episode goes beyond buzzwords to unpack how dealers can build lasting customer loyalty, strengthen their brand identity, and create marketing strategies that don’t just generate leads, but generate trust.
ON AIR is a Lennox Learning Solutions Production.
United States
