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What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ and Brand Science NZ, about what makes marketing work.

Carolyn challenges the obsession with short-term results and explains why the most powerful marketing happens over time. She shares how emotional storytelling builds brand equity, and why marketers need to be more strategic about what they measure.

From shifting internal perceptions of marketing to leading change with evidence, Carolyn offers clear, practical insights for marketers under pressure to prove value and drive growth.

For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nz

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