DiscoverMarketing Thought Leadership Audio Podcasts - Linda PopkyMarketing Thought Leadership: Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company
Marketing Thought Leadership: Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

Marketing Thought Leadership: Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

Update: 2017-06-27
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Linda Popky interviews Jen Berkley Jackson, owner, The Insight Advantage, who talks about why companies should consider adding benchmarking, or best practices, surveys to their strategic marketing program.
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Marketing Thought Leadership: Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

Marketing Thought Leadership: Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

Linda Popky