Marketing by Becoming an Extension of Your Team | Business Ninjas: WriteForMe and 2nd Story Marketing
Description
In this episode of Business Ninjas, we sit down with Courtney Dirschell, Owner of 2nd Story Marketing, a Michigan-based marketing firm with deep roots in the community and a big heart for storytelling ❤️. From strategic public relations to community-driven campaigns, Courtney shares how her team champions small businesses, nonprofits, municipalities, and more—all with a personal touch that makes a big impact.
Now in their 15th year, 2nd Story Marketing blends creativity, strategy, and a human-centered approach to help clients stand out and feel supported. Courtney talks about the firm’s unique PR-first philosophy, their thoughtful use of content and branding to build trust, and how they navigated the challenges of the pandemic without missing a beat. Oh—and yes, there’s a company llama involved 🦙💼
Whether you're a small-town business owner, a marketing enthusiast, or just love a great story about entrepreneurship, this episode is packed with insights and inspiration.
Connect with Courtney:
🔗 Courtney Dirschell on LinkedIn
📍 2nd Story Marketing on LinkedIn
🌐 Visit 2nd Story Marketing
Want to be interviewed on our Business Ninjas podcast? Schedule time with us now, and we'll make it happen right away!
Check out WriteForMe, more than just a Content Agency!
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