Marketing to a Black Audience with Desmon Walker and Allen Shelton
This week, we are talking about marketing to a black audience. Our guests today are Desmon Walker and Allen Shelton, the partners at Narratent, a Chicago-based, Black-owned digital marketing agency. Narratent was founded in August of 2019 and has since expanded to Washington, D.C. Their four core principles are: eliminate the box, tell it like it is, raise the bar, and add real value. Some of their notable clients include NBC Sports, Universal Music Group, Diageo, and more.
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