Marketing to a Black Audience with Desmon Walker and Allen Shelton
Update: 2022-12-13
Description
This week, we are talking about marketing to a black audience. Our guests today are Desmon Walker and Allen Shelton, the partners at Narratent, a Chicago-based, Black-owned digital marketing agency. Narratent was founded in August of 2019 and has since expanded to Washington, D.C. Their four core principles are: eliminate the box, tell it like it is, raise the bar, and add real value. Some of their notable clients include NBC Sports, Universal Music Group, Diageo, and more.
Learn more about the Online Optimism podcast at https://www.onlineoptimism.com/podcast/
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