DiscoverPowerful Women Rising - A Business Podcast for Female EntrepreneursMarketing vs. Sales: What You’re Missing That’s Costing You Clients w/Tam Smith
Marketing vs. Sales: What You’re Missing That’s Costing You Clients w/Tam Smith

Marketing vs. Sales: What You’re Missing That’s Costing You Clients w/Tam Smith

Update: 2025-11-10
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You’re marketing your face off… but where are the sales?

In this episode, Sales Growth Strategist Tam Smith joins me for a much-needed conversation about the missing piece in so many entrepreneurs’ businesses: actual sales strategy.

Tam breaks down why visibility alone doesn’t lead to revenue and how so many entrepreneurs confuse consistent content with selling - when in reality, they’re just warming people up with no next step.

We talk about how to shift your mindset from “I hate selling” to “sales is service,” and how to make simple, intentional moves that create momentum without sleazy pitches or high-pressure tactics.

In this episode, we cover:

  • Why your marketing efforts might not be converting and how to fix it using Tam's 3-2-2 method for simple, non-sleazy daily sales activity
  • The difference between building awareness and actually inviting people to work with you
  • The 90-day rule for sales results (and why you're probably giving up too soon)

If you’ve ever said, “I’m doing all the things but no one is buying,” this episode is your roadmap to doing fewer things better - with more intention and more sales.

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Melissa Snow is a Business Relationship Strategist dedicated to empowering women in entrepreneurship. She founded the Powerful Women Rising Community, which provides female business owners with essential support and resources for business growth.

Melissa's other mission is to revolutionize networking, promoting authenticity and genuine connections over sleazy sales tactics. She runs an incredible monthly Virtual Speed Networking Event which you can attend once at no cost using the code FIRSTTIME

She lives in Colorado Springs with two dogs, her soul cat Giorgio and any number of foster kittens. She loves iced coffee, Taylor Swift, and Threads.

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Marketing vs. Sales: What You’re Missing That’s Costing You Clients w/Tam Smith

Marketing vs. Sales: What You’re Missing That’s Costing You Clients w/Tam Smith

Melissa Snow - Powerful Women Rising, LLC