MasterBrand: Transforming to Better Serve Pros
Description
In this episode of the ProSource Podcast, we dive into the transformative journey of MasterBrand's family of brands with Stephanie Pierce, Director of Design and Trends. Discover how MasterBrand is redefining its premium space identity amidst industry challenges and opportunities. Learn about the strategic steps taken to nurture and evolve the brand's identity, ensuring a consistent and compelling narrative across its vast portfolio. Join us as we explore the impact of this transformation on designers, trade professionals, and the future of MasterBrand's premium brands. Tune in for insights and inspiration from the forefront of brand evolution.
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