Mastering Brand Strategy: How Creative Businesses Can Stand Out with Laura Pearlstein Mills
Description
In this episode of Kaffeen Espresso, I sit down with my former colleague and strategic powerhouse, Laura Pearlstein Mills—founder of Cider. With over 15 years of brand strategy experience spanning luxury fashion, FMCG, logistics, and tech, Laura shares insights into the power of purpose-driven branding, her experience on the prestigious WPP fellowship, and how her multi-disciplinary career has shaped her unique perspective.
We discuss:
- The impact of the WPP fellowship and how it shaped Laura’s career
- What agencies can learn from smaller businesses when it comes to talent development
- The balance between staying niche vs. chasing trends
- How brands can lead in times of political and economic uncertainty
- The power of listening in creative business success
- Laura’s move between agency and client-side roles and what she’s learned along the way
It’s an insightful conversation about brand strategy, industry evolution, and the importance of adaptability in business.
🔗 Connect with Laura Pearlstein Mills:
Website: https://www.ciderbrand.co/
LinkedIn: https://www.linkedin.com/in/laurapearlsteinmills/
🎯 This email is part of Kaffeen’s Reignite Reset series.
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