Shellee Howard is the Founder and CEO of College Ready and CR Future Now, a Certified Independent College Strategist, and a best-selling author. A member of HECA and SOFA, she helps students gain admission to their best-fit colleges—often debt-free. As a mother of four, Shellee has firsthand experience with college success. Her son graduated debt-free from Harvard, earned his MD from UCSD, and is now an Orthopedic Surgery Resident at UCLA. Her daughter earned her BSN debt-free and became an RN in 2021. A sought-after speaker and consultant, Shellee has guided hundreds of students worldwide to top universities, ensuring they graduate debt-free and land jobs they love.

00:00 - 00:35 "I think really what I love parents to understand is think about marketing in a business. If you open a business and you just start marketing, marketing, marketing, but you don't have a business plan, you're either going to run out of money or ideas. And that's with a student, when you start them in middle school and you help them figure out their gifts, their talents, their core values, and you start to look at your financials as a family, that gives you a runway of how are we going to build our plan. And that's what it's all about. It's all about the plan.” — Shellee Howard

00:36 - 00:55 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:56 - 02:13 Shellee’s Bio

02:14 - 08:46 Marketing Essentials Moment: Clickbait and Switch

08:47 - 12:45 Welcome to the show, Shellee!

12:46 - 16:12 Starting College Planning Early

16:13 - 17:25 The Role of High School Counselors in College Planning

17:26 - 18:59 Addressing the Fear of Student Debt

19:00 - 23:41 Tips for First-Generation College Students

23:42 - 24:17 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

24:18 - 27:22 Finding Legitimate Scholarship Resources

27:23 - 30:14 Differentiating Yourself in College Applications

30:15 - 31:17 The Value of an Outside Perspective

31:00 - 32:40 Resources from Shellee (https://collegereadyplan.com/)

32:41 - 33:11 College-Ready Plan (https://www.amazon.com/College-Admissions-PLAN-Simplified-P-L/dp/B0DQ48NLLV)

33:12 - 33:41 Thank you so much, Shellee! Share this podcast, give us a review, and enjoy your marketing journey!

33:42 - 34:28 Join the Marketing Expedition Community today!

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