Mastering Crisis Management: Mike Swenson on Strategies, Tools, and COVID Lessons
Update: 2025-10-20
Description
Mike Swenson joins Richard Walsh to discuss the critical role of crisis management in business success. Mike shares his journey from transitioning to a PR firm to developing Crisis Trak, a tool for effective crisis communication. They delve into the impact of COVID-19 on businesses and the lessons learned in crisis management. Key topics include crisis communication steps, challenges faced by small businesses and nonprofits, and industry-specific examples of crisis management. The episode also covers workplace trends, generational differences, and the integration of crisis management as an operational strategy. They conclude with case studies, the importance of hiring experts, and an introduction to the Crisis Trak course.
(0:00 ) Introduction and Mike Swenson's background
(2:30 ) Transition to PR firm and cause marketing
(6:19 ) Crisis management importance and Crisis Trak development
(8:48 ) COVID-19 impact and lessons for businesses
(12:11 ) Crisis communications management steps
(18:29 ) Crisis Track for small businesses and nonprofit challenges
(24:02 ) Nonprofit crisis management and industry-specific examples
(28:46 ) Business adaptations to COVID across industries
(32:40 ) Workplace trends and generational differences in crisis management
(36:14 ) Crisis management as an operational strategy
(42:23 ) Case studies in effective crisis management
(47:54 ) Vendor hygiene crisis and social media's role
(53:08 ) Hiring experts and Crisis Trak course introduction
(56:01 ) Strategic communication during crises and closing remarks
(0:00 ) Introduction and Mike Swenson's background
(2:30 ) Transition to PR firm and cause marketing
(6:19 ) Crisis management importance and Crisis Trak development
(8:48 ) COVID-19 impact and lessons for businesses
(12:11 ) Crisis communications management steps
(18:29 ) Crisis Track for small businesses and nonprofit challenges
(24:02 ) Nonprofit crisis management and industry-specific examples
(28:46 ) Business adaptations to COVID across industries
(32:40 ) Workplace trends and generational differences in crisis management
(36:14 ) Crisis management as an operational strategy
(42:23 ) Case studies in effective crisis management
(47:54 ) Vendor hygiene crisis and social media's role
(53:08 ) Hiring experts and Crisis Trak course introduction
(56:01 ) Strategic communication during crises and closing remarks
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