Welcome back to **Top Three Thursday**, where keeping you ahead of the curve in the dynamic world of event production is our top priority. We are back with your host, Chris Starkey, and today we have a special episode that you won't want to miss. We're diving into a conversation with Amelia Antonetti, one of the foremost experts in human behavior and strategic advising. Amelia has shared her wisdom on prominent platforms like the Oprah Winfrey Show, Steve Harvey, and Dr. Phil, and her impressive resume includes advising and scaling businesses for top-tier clients such as Mike Tyson, Listerine, and George Foreman.

In today's episode, we're exploring the **Top Three Ways to Scale Your Event Business Using Key Behavior Indicators (KBIs)**. Amelia sheds light on understanding the behavioral drivers behind your team's performance, the pivotal role of aligning your team's goals with individual motivations, and the often-overlooked gaps in leadership perspectives. Whether you're an event professional or an industry enthusiast, this episode is packed with invaluable insights to help you capitalize on your people's potential and effectively scale your business.

Stay tuned as we unpack these topics and more with the one and only Amelia Antonetti, right here on **Top Three Thursday**.

Key Takeaways:

03:11 Owning event company, struggle with management. Key behavior indicators important for scaling.

09:31 Perfectionists struggle with creating space for cooperation.

12:35 Understand audience needs, tailor event technology.

14:27 C-Suite misinterprets reality, leading to problems.

18:29 Differences in values and understanding create conflict.

23:41 Balancing personal and professional life with intention.

25:48 Caring for my people leads to success.