Mastering Jobs To Be Done Interviews: The Interview
Part two of our mini-series on Jobs To Be Done today. We welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Industry serve for it’s attendees.
Today, we get to hear one of those interviews as Bob shows us some of the essential techniques of Jobs To Be Done interviews.
Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself.
Welcome to Blockland
Blockland: Season 6 Trailer
Building a killer product team
Interview: Teresa Torres of Product Talk on Continuous Discovery
Disruption vs Innovation
Why do you love the products you love?
Storytelling for Product People
A Job To Be Done: Building Products People Want
The Untold Story of Books.com [Part 2]
The Untold Story of Books.com [Part 1]
Interview: Vidya Dinamani on Conducting Effective Customer Interviews
Interview: Seth Godin on Achieving Greatness
Interview: Andy Rachleff of Wealthfront on finding product market fit
Rebroadcast: We F*cked Up: Stories about Product Mistakes