Today, we’re diving into a game-changer for digital advertisers: Meta’s Advantage+ campaigns.

If you’re an intermediate to advanced marketer ready to take your paid ad strategy to the next level, you’re in for a bite-sized treat.

In this episode, we cover: what Advantage+ campaigns are, how they work, and most importantly? How to use them to scale your business profitably.

We’ll cover everything from the basics to best practices, plus the pros and cons you need to know before jumping in. Spoiler alert: the old-school ways of manual targeting and retargeting? They’re on their way out.

Whether you’re running ads for an e-commerce brand, a B2B service, or scaling something entirely new, this episode has what you need to stay ahead of the curve.