Mastering Sales Strategies for Global Accounts | 067
Description
In this episode, Mark LaCour and Matthew Bertram discuss effective sales strategies for optimizing territory planning and account segmentation, particularly in complex global accounts. They emphasize the importance of understanding different business cultures, leveraging CRM systems for sales intelligence, and building a center of excellence to support sales teams. The conversation also touches on the role of automation in capturing valuable sales insights and the significance of branding in today’s competitive landscape. The episode concludes with a real-world LinkedIn success story that highlights the power of genuine connections in business.
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Mark LaCour | Matt Bertram
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EWR Digital | LinkedIn
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