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In this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing. 
We focus on the importance of theme selection, optimization, and customer journey to enhance the customers user experience (UX). 

Anna's shares valuable tips on decluttering your website, utilizing call-to-action (CTA) buttons effectively, leveraging user reviews and social proof, and integrating essential apps like Klaviyo for email marketing and Tolstoy for interactive videos. 

Tune in for actionable insights on how to improve your website navigation, product titles, and conversion rates through data analysis. 

Don't miss the chance to learn how to elevate your Shopify store to the next level.

00:00 Introduction and Guest Welcome

00:43 Anna's Journey to Shopify Expertise

01:31 Empowering Female Entrepreneurs

03:08 Why Shopify is the Best E-commerce Platform

10:09 Optimizing Your Shopify Store

10:37 Choosing the Right Shopify Theme

14:24 Maintaining and Updating Your Shopify Theme

17:21 Effective Product Page Design

22:23 Streamlining the Online Shopping Experience

24:06 Optimizing Your Homepage for Better Conversion

28:49 Effective Product Page Strategies

31:02 Essential Apps for E-commerce Success

37:02 Understanding and Improving Conversion Rates

40:17 Balancing Business Operations and Growth

43:48 Final Thoughts and Contact Information

Get in touch with Anna at @houseofcart

Aggregated Core Web Vitals performance by Shopify:

https://performance.shopify.com/pages/theme-performance-data-table

Apps we recommended: 

Tolstoy - Interactive video shoppable content to engage users.

Klaviyo - Email marketing automation for targeted campaigns and customer retention.

Judge.me or Okendo - Product reviews to build social proof and trust.

ReConvert or Selleasy - Post-purchase upsell app to increase average order value.

Lucky Orange - Heatmaps and session recordings to understand user behaviour and improve UI/UX.

Support the show

I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for specific help with Wholesale? Check out the Transform your Wholesale program

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.