Matei Psatta - Co-Founder & CMO of Blindspot Speaks on Fractional Advertising on Digital Billboards
Description
Today I sat down with Matei Psatta, the co-founder and CMO of Blindspot. Blindspot is a self-service platform that enables fractional advertising on digital billboards worldwide. It allows advertisers to buy billboard space for a few hours or specific time slots, providing flexibility and cost-effectiveness. The platform has been successful in attracting mid-sized companies that want to test new channels and smaller budgets. Blindspot's biggest breakthrough has been in offering transparent pricing and real-time data, allowing advertisers to track the performance of their campaigns.
Learn more: https://seeblindspot.com/
Connect with Matei: https://www.linkedin.com/in/mateipsatta/
00:00 Introduction to Blindspot
06:42 Building the Tech Integration
11:48 Matei Pisata's Entrepreneurial Journey
16:21 Early Adopters and Feedback
22:06 Billboards as Content for Social Media
26:21 Marketing Strategies and Referral Program
48:17 Automating the Process
51:46 Creative Possibilities
United States
