On product detail pages, there is a conspicuous feature called the Amazon Buy Box that makes it easy for buyers to add products to their shopping baskets. For sellers, it considerably boosts their chances of closing a deal, making it a position that they strongly desire. Based on variables including price, availability, fulfillment method, and seller performance indicators, merchants are given the Buy Box. Gaining the Buy Box gives merchants greater exposure and a competitive edge. Seller tools may also help sellers win the buy box and maximize sales and profit. Alpha Repricer is the one of repricing tools through which sellers can create an account and sign up for a 14-day free trial.