In this episode of the Wavebreak Podcast, Dylan Kelley interviews Brad Day, CEO of Helm Boots. Brad joined the brand after a successful career at Adidas and TaylorMade, and he brings a wealth of retail knowledge and experience to the table.

In this episode you'll learn:

• Learnings from Brad's time at Adidas and TaylorMade and how he applies them to his work in DTC
• How the brand was able to increase profitability while lowering prices
• Core strategies for maximizing profitability as CEO across the entire business

Brad Day is CEO at Helm Boots. 

Links Mentioned

• Helm Boots
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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