Maximizing the Marketing Ops <> CMO Relationship with Scott Vaughan
Description
In this episode, we talk with Scott Vaughan about how to maximize the relationship between marketing ops and the CMO. Scott is currently a Fractional Executive & GTM Advisor to CXOs & Investors at Vaughan Go-to-Market Advisory - his own advisory/consulting business. Prior to that Scott was the Chief Growth Officer and CMO at Integrate. Scott was also CMO at UBM TechWeb and has held other marketing leadership roles in other industries. Scott is a prolific writer and speaker about marketing, leadership and business.
Tune in to hear:
- What the best marketing ops leaders and teams do to help their CMO.
- What skills and experience are needed to reach the CMO role.
- Listen to Scott talk about the common or potential career path for marketing operations professionals to CMO and how can our listeners set themselves up to move up.
- What Scott meant when he mentioned learning to step outside of marketing - understand customer journey, etc.
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