McDonald's New Value Standards: Affordable Meals for All
Update: 2025-12-11
Description
McDonalds is bolstering its value proposition, with over ninety percent of U.S. franchisees offering meal bundles at four dollars or less. The company announced new global franchising standards, starting January 1, 2026, to reinforce accountability for value leadership. These standards aim to ensure consistent, reliable value across the customer experience, addressing concerns about price gouging. McDonalds will assess pricing decisions holistically and collaborate with franchisees to provide local market information, aligning them with national value programs. This focus on value is improving perceptions among low-income consumers, positioning McDonalds for a stronger standing in the fast-food industry.
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