Mediahuis' Liesbeth Nizet on engaging and monetising younger audiences
Description
Our guest on The Publisher Podcast this week is Liesbeth Nizet, Head of Future Audiences Monetization at Mediahuis, a media group with a presence in Belgium, the Netherlands, Ireland, Germany and Luxembourg.
In her role, Liesbeth is focused on next-generation audiences, and helping build future-proof business models that bridge editorial purpose and commercial potential.
We talked at FIPP Congress about stereotypes around young people paying for news, to what extent demographics are helpful when understanding behaviours, and what she’s doing at Mediahuis to encourage younger audiences to engage with news content.
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