DiscoverBox Box F1 PodMeet the 2023 F1 drivers, team principals, and other key players | A guide to the 2023 Formula 1 paddock
Meet the 2023 F1 drivers, team principals, and other key players | A guide to the 2023 Formula 1 paddock

Meet the 2023 F1 drivers, team principals, and other key players | A guide to the 2023 Formula 1 paddock

Update: 2023-03-03
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Get revved up for the 2023 Formula 1 season with our guide to every BNOT (big name on track), including drivers, team principals/owners, & other key players. 


The takes are piping hot, somewhat factual, somewhat biased, but def v accurate. If you watched Netflix’s Drive to Survive, and are ready to take on a full season, this is for you!


  • Mercedes
    • Toto Wolff (6'5" Austrian intellectual)
    • Lewis Hamilton (vegan, dog dad, #humble, & fashion icon)
    • George Russell (Not a robot)
    • Mick Schumacher (Reserve driver. Team QT)
  • Red Bull
    • Christian Horner (Mr. Ginger Spice & pot stirrer)
    • Max Verstappen (hat choice indicative of behavior)
    • Sergio "Checo" Perez (best D2 possible entering his villain era?)
    • Daniel Ricciardo (Reserve driver. FEA!)
  • Ferrari
    • Fred Vasseur (NOT French)
    • Charles Leclerc (The Curse of the Monegasque Prince)
    • Carlos Sainz Jr. (Related to many Carloses.)
  • McLaren
    • Zak Brown (ugh.)
    • Lando Norris (.jpg)
    • Oscar Piastri (TBD?)
  • Alpine
    • Otmar (brings back up shirts before eating a croissant)
    • Esteban Ocon (French & lanky)
    • Pierre Gasly (French & so cool tho)
  • AlphaTauri
    • Yuki Tsunoda (loves food)
    • Nyck De Vries (doesn’t have a hype up song. Potential BDE)
  • Aston Martin
    • Lawrence Stroll (mover & shaker)
    • Lance Stroll (son of Lawrence)
    • Fernando Alonso (it’s me, hi. I’m the problem, it’s me. But also <3)
  • Williams
    • Alex Albon ( WAG)
    • Logan Sargeant (“discount superhero” -Alex)
  • Alfa Romeo
    • Valtteri Bottas (formerly bleak. currently happy af)
    • Guanyu Zhou (fashion icon. Boba fan)
  • Haas
    • Guenther Steiner (no eyebrows)
    • Kevin Magnussen ( love him now)
    • Nico Hulkenburg (suck my balls)

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Meet the 2023 F1 drivers, team principals, and other key players | A guide to the 2023 Formula 1 paddock

Meet the 2023 F1 drivers, team principals, and other key players | A guide to the 2023 Formula 1 paddock

Box Box F1 Pod