DiscoverMemphis MetropolisMemphis Can't Reduce Pedestrian Deaths Without Talking About "Windshield Bias." With Nick Oyler.
Memphis Can't Reduce Pedestrian Deaths Without Talking About "Windshield Bias." With Nick Oyler.

Memphis Can't Reduce Pedestrian Deaths Without Talking About "Windshield Bias." With Nick Oyler.

Update: 2022-12-18
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Pedestrian deaths in Memphis are at an all-time high and the city is one of the most dangerous in the U.S. for people who get around on foot. But while driver behavior and poor street design are the primary contributors to the problem, pedestrians themselves - the victims - are often blamed. Nick Oyler, Bikeway and Pedestrian Program Manager in the city's engineering department, pays a return visit to Memphis Metropolis to discuss what the law actually says about where pedestrians can and cannot cross the street, why pedestrian behavior that seems illogical often is quite rational, and how "windshield bias" - seeing the problem exclusively from the driver perspective - is inhibiting the development of solutions. 

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Memphis Can't Reduce Pedestrian Deaths Without Talking About "Windshield Bias." With Nick Oyler.

Memphis Can't Reduce Pedestrian Deaths Without Talking About "Windshield Bias." With Nick Oyler.

Emily Trenholm