DiscoverBehind the Numbers: an EMARKETER PodcastMeta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the Numbers
Meta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the Numbers

Meta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the Numbers

Update: 2025-08-11
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On today’s podcast episode, we discuss what to make of Meta’s ‘Superintelligence Labs’ unit, the unconventional ways young people are using Instagram, and the potential sleeping giant of WhatsApp’s ads. Join our conversation with Senior Director of Podcasts and host, Marcus Johnson, Vice President and Principal Analyst, Jasmine Enberg, and Senior Analyst, Minda Smiley. Listen everywhere you find podcasts and watch on YouTube and Spotify.


 


To learn more about our research and get access to PRO+, go to EMARKETER.com


 


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For more information, visit: https://www.emarketer.com/advertise/


 


Have questions or just want to say hi? Drop us a line at podcast@emarketer.com 


 


For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-meta-s-big-bets-superintelligence-gen-z-on-instagram-whatsapp-s-ad-goldmine-behind-numbers


 


© 2025 EMARKETER


 



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Meta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the Numbers

Meta’s Big Bets: Superintelligence, Gen Z on Instagram, and WhatsApp’s Ad Goldmine | Behind the Numbers

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