Meta's Andromeda Update Just Killed Traditional Ad Targeting
Update: 2025-10-09
Description
Meta just flipped everything you know about ad targeting on its head. The Andromeda algorithm update means creative now controls who sees your ads - not your audience settings.\n\nJames Walker (Managing Director at WHD) sits down with Thom Riley (Senior Paid Social Specialist at WHD) to break down what's actually changed and how we're adapting our entire approach.\n\nWhat We Cover:\n• Why your old campaign structures are about to fail\n• The creative volume shift - from a few ads to 8-10+ variations per month\n• How Meta now treats your ad account as one full-funnel journey\n• Why killing \"bad\" performing ads might tank your results\n• The new metrics that actually matter for optimization\n\n────────\nWorried your Meta ads are running on outdated strategies?\nWHD helps brands adapt to algorithm changes without losing momentum.\nVisit https://whd.au to talk with our team.\n────────\nHosted by James Walker - Managing Director at WHD\nGuest: Thom Riley - Senior Paid Social Specialist at WHD
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