Meta's Reels: Platforms Profiting from Creators
Update: 2025-11-14
Description
Metas Reels: A Creator Economy Success Story with a Twist - The digital world is witnessing a significant shift as platforms like Metas Reels, initially seen as TikTok clones, are now projected to generate a staggering fifty billion dollars annually. This success, however, raises questions about the fairness of the creator economy. While creators produce and own the content, platforms like Meta often share very little of the revenue generated from that content. The argument is that platforms offer valuable exposure, but the reality is that creators often find themselves in a win-win scenario that benefits the platform more. Even platforms like YouTube, once known for better economics for creators, are now following the successful model established by Meta, offering smaller revenue shares tied to a shared ad pool.
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