Building a Luxury Performance Wear Sneaker Brand - Michael Petry and Laurie Spiro of Courser
Courser is the first supercharged, Hyper-luxe performance sneaker. Launched in December 2020, Courser is a radical departure from how most sneakers are built and produced. With Courser, husband and wife duo Michael Petry and Laurie Spiro hope to define a new frontier for footwear, combining athletic style and luxury to create a never before seen third space in the sneaker category: Hyper-luxe. Courser’s revolutionary first of its kind shoe is rebellious, exclusive, and innovative - for the gym and the street, valued at $825. Petry has a reputation as ‘The Brand Whisperer,’ known for growing brands such as Tumi, Prada, adidas and The Frye Company. It's an insightful, smart conversation on luxury-tech, entrepreneurship, the luxury footwear space and how it all interacts.
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